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Is your plumbing business bringing in new customers on a regular basis? How high is your companys engagement rating on social media platforms? Do people visit your site often or is it getting stale and abandoned?
Its okay if youre not confident about your digital marketing strategy. A study concerning most marketers showed only 9% were confident in their strategy.
But how can you tell if your strategy is working or not?
There are telltale signs that indicate its time to seek professionals. Take a moment and consider the following signs that you should hire a digital marketing expert.
Youre Not a Marketing Expert
The biggest sign you should consider is that youre not an authority on digital marketing. Its not what you trained for. You offer plumbing services because thats your specialty.
You could be the best plumber Toronto has to offer but that also means youre expertise is in that one field. Youre not a digital marketing expert. You should hire a digital marketing professional so you can focus on what youre good at.
Doing so also means you can cut down costs. You dont have to waste time and money training someone in-house to do your marketing. They already have the training and experience and this guarantees theyll get the job done.
Sales are Stagnant
One other sign that its time to turn to a digital marketing expert is when your sales or lead generation plateaus. Take a look back at the previous weeks and if you notice your sales no longer climb then it means your marketing efforts are failing.
It is likely your sales are stagnant because no one knows about your plumbing services. No one can avail of your services if they dont even know you exist. That is the clearest sign of poor marketing.
An expert can reverse this for you. Through their efforts, you can spread awareness and people will learn more about your company. This, in turn, will boost leads generation and your site will start bringing in profitable conversions.
Website Hasnt Updated Recently
Another telltale sign that you need a digital marketing expert is when you notice your website is getting stale. If you havent updated it in the past two years then there is something wrong. Theres no fresh, new content and that drags your sites ranking down.
Google loves sites that pump out something new on a regular basis. Its the reason why every eCommerce site should have a blog that stays updated with content each week. If you do this, you will see your site rise up in the search results.
You cant cheat this, though. You cant rush it and spam audiences with links and poorly-written blog posts. There are blog post formats and other tricks that only professionals know by heart.
With the help of an expert, youll be able to draw up a plan regarding how to update your site and release content. Theyll know the top content marketing trends to keep your business in the loop.
No Activity on Social Media Platforms
Is your company active on social media platforms? When was the last time you engaged with people who follow your company on Twitter or Facebook? Did you ever release videos on YouTube but didnt bother to respond to comments?
There are over 2 billion active Facebook accounts and Instagram is quickly following suit, with 800 million accounts in 2017. People use social media now to discover business sites and rate services. Jump on this as soon as you can.
A digital marketing expert will be able to draw up a proper plan.
Social media marketing is one of the most complex aspects of digital marketing, after all. You need to schedule when to create content, when to engage with your followers, and plan out what kind of content youll share on these platforms.
Marketing Budget is Plummeting
Take a moment and check how much your marketing budget is now. Is it getting smaller with each passing quarter? If its plummeting then you need to hire a digital marketing professional.
Your marketing budget is going down only for two main reasons:
You might not think its important
Your sales arent high enough to justify a greater budget
Either reason isnt good. You need to raise your budget and an expert will show you how. The right team can show you where you need to allocate your resources to achieve specific goals.
Do you need to pour in money in PPC advertising? Do you need to focus on blogging to boost organic searches? Is it important right now to spend on video production for YouTube and Facebook marketing?
Those are questions an expert can handle for you.
Youre Not Tracking Important Metrics
Other important questions an expert can deal with are about metrics. Youre an expert plumbing company but you may not know which Google metrics you need to look at. You might not even be tracking them at this very moment.
The right help will show you the numbers you need to study. If you dont know what acquisition metrics are or how Google Analytics works, its time to pause and call in the professionals.
Company is Growing
Not every sign is a bad one. Your company might be growing and its time to expand your horizons. You might already know that digital marketing isnt your companys forte and in moving ahead you acknowledge you need help to build your brands online awareness.
A growing company needs newer, stronger strategies. Thats a part of improving any business. If you figure its time to expand and reach out to a wider audience, its also time to seek professional digital marketing help.
Rely Only on the Best Digital Marketing Expert
If your company is ticking off these signs then dont waste a second further.
Your plumbing company is losing sales with each second that passes. The digital world is ruthless and you need to catch up if you want your business to survive.
Call in the experts right now and get your marketing side back on solid ground. Our content can help you assess your digital marketing performance and plan ahead.
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